Case Study: Senmag Robotics’s experience with IKEEP

What is IKEEP? 

The IKEEP Programme consists of high-quality knowledge exchange opportunities, providing fresh perspectives and skills to enable regional businesses to grow while honing the talent of future graduates. 

Students involved will have participated in online training in a range of business areas such as managing innovation, business model development and project management. Student teams are ready to be placed within a company to develop business model solutions, improve market awareness and more! 

Senmag Robotics’s Experience with IKEEP 

Senmag Robotics took part in the IKEEP Programme this year. The student team, matched to this business, carried out market research to evaluate the most suitable markets and potential customers/early adopters for their product. They were also involved in the company’s website design, implementing improvements using HTML and CSS. 

Spyros Lavetiz, the CEO and Co-founder of Senmag Robotics

Senmag Robotics is a Bristol-based start-up and New Enterprise Competition finalist producing affordable haptic feedback technology, which allows a user to physically interact with computer simulations, making environments and objects in AR/VR feel solid. 

Spyros Lavetiz is the CEO and Co-founder of Senmag Robotics and has recently completed his final year of a master’s degree in Electrical and Electronic Engineering at the University of Bristol. 

We spoke to Spyros to find out more about his experience with IKEEP…  

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