Case Study: Senmag Robotics’s experience with IKEEP

What is IKEEP? 

The IKEEP Programme consists of high-quality knowledge exchange opportunities, providing fresh perspectives and skills to enable regional businesses to grow while honing the talent of future graduates. 

Students involved will have participated in online training in a range of business areas such as managing innovation, business model development and project management. Student teams are ready to be placed within a company to develop business model solutions, improve market awareness and more! 

Senmag Robotics’s Experience with IKEEP 

Senmag Robotics took part in the IKEEP Programme this year. The student team, matched to this business, carried out market research to evaluate the most suitable markets and potential customers/early adopters for their product. They were also involved in the company’s website design, implementing improvements using HTML and CSS. 

Spyros Lavetiz, the CEO and Co-founder of Senmag Robotics

Senmag Robotics is a Bristol-based start-up and New Enterprise Competition finalist producing affordable haptic feedback technology, which allows a user to physically interact with computer simulations, making environments and objects in AR/VR feel solid. 

Spyros Lavetiz is the CEO and Co-founder of Senmag Robotics and has recently completed his final year of a master’s degree in Electrical and Electronic Engineering at the University of Bristol. 

We spoke to Spyros to find out more about his experience with IKEEP…  

Why did you apply to the IKEEP Programme?  

Considering we are an early start up, Senmag Robotics did not have access to funding to employ interns or staff. The IKEEP Programme provided the funding required to make this project happen. As a business, we believe this programme provided essential help, and the team of students were very eager to work hard and produce top results. 

What did the student team learn during this project placement? 

The students learnt how an early start-up functions, how to carry out market research and how to cooperate in a small team of engineers to get the best possible outcome.  

How did the project benefit your business?  

The market research has provided useful insights into the markets and the companies that Senmag Robotics should target. More importantly, the website work was excellent. It was a big improvement from the previous version.  

 

Want to get involved? 

Students, if you are interested in becoming business advisors, placed within regional businesses, Sign up for our free Intrapreneurial training and start your journey with IKEEP! 

Participating businesses, Register your interest with us now, and provide your project brief with clear deliverables. 

Feel free to contact the University of Bristol IKEEP team with any questions you might have: uob-ikeep@bristol.ac.uk