When large companies have teams of people creating the ‘perfect’ image, they can appear eco-friendly without putting in the work. In fact, only 5% of the largest 100 public companies in the UK have credible net-zero 2050 plans. A survey by Prospects shows that three-quarters of graduates said they would be more likely to apply to a company with strong sustainable practices. With a bit of critical analysis and knowing where to look, you can quickly spot Greenwashing.
The urgent need for climate action is clear. From the Paris Agreement to Net Zero goals, sustainability is now a global priority. Breakthroughs like electric vehicles, renewable energy systems, and vertical farming highlight how engineering is driving innovation for a greener future. This blog explores how engineering is evolving to address sustainability and the skills needed for this change.
Floom Creative is a sustainable and ethical brand marketing agency specialising in nurturing organisations with values rooted in environmental and ethical consciousness.
Harvey, one of Floom’s directors, tells us his story of graduating from the University of Bristol and how his degree inspired him to create Floom as a vehicle for businesses to share their sustainability stories authentically and impactfully.
Can you tell us a bit about your start-up?
Our team offers a unique blend of experience, combining my in-depth sustainability knowledge from completing an MSc in Environmental Policy at Bristol University in 2022, with fellow Director, Fin’s expertise in video production and documentary making.
We specialise in creating narratives for brands that have their values rooted in environmental and ethical consciousness.
In September 2024, Floom became B Corp Certified, a significant milestone reflecting our dedication to meeting high social and environmental performance standards.
Our collaborative approach ensures businesses can access the best of both worlds: striking visuals and data-driven marketing that maximise a brand’s reach and impact.
