Best resources for commercial awareness

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Commercial awareness is all about having an understanding of the market a certain organisation operates in.

It is a sought after skill by employers, and having good commercial awareness when applying for a job might help you stand out from the crowd.

How can you improve your commercial awareness? We’ve done a round-up of some of the top resources about commercial awareness from mycareer.

What does commercial awareness mean? (video)

“An understanding of how a company operates, what a company is looking to achieve, why decisions get made and how they’re implemented from the top down.”

5 tips to boost your commercial awareness

“Do you know the firm’s business model or strategy; who are its customers or end-users and how does it differentiate from its competitors?”

Use social media to grow your commercial awareness

“Aside from company-specific information, social media can also help you to grow your understanding of the industry an organisation operates in.”

Demonstrating commercial awareness in interviews

“Questions relating to your interests could also be used to gauge your commercial awareness, such as: ‘Which publications do you read to keep up to date on the latest industry news?’ “

Assessing commercial awareness

How do employers assess if a candidate is commercially aware? In this video, experienced hiring managers share how they identify this key skill in potential candidates.

For more resources on commercial awareness, including resources by sector, take a look at the commercial awareness section on the mycareer e-learning hub.